Panda Express & Panda Cares

SOCIAL STRATEGY | CONTENT CREATION + PRODUCTION | MEDIA PLANNING

Problem

Panda Cares, the philanthropic arm of Panda Express, wanted to drive awareness of their signature Panda Cares Day - re-emphasizing their commitment to serving underserved youth and amplifying Panda as a brand of giving. The catch? They had just let their social agency go.

Solution

Havas ATTN quickly stepped in by creating a full content calendar, for both organic and paid placements on Facebook and Instagram, filling the gap in social content during the program’s flight.

• 15x Organic in-feed posts 

• 6x dark posts

• 10x Instagram Story frames

• 2x Social Sizzle videos (:15-:30s)

• 1x Long-form sizzle reel (2 min)

We used proprietary analytics tools, along with platform best practices and brand historical data, to strategically schedule content and paired all creative with engaging copy and relevant hashtags.

Results Overall 

1,524,804 Total reach

2,363,149 Total Impressions

• Organic: 298,753

• Paid: 2,064,396

67,634 Total Engagements 

• Organic: 17,332

• Paid: 50,302

19,686 Link clicks

• $1.48 Cost Per Click

• 0.83% CTR (76% higher than Nonprofit Benchmark)