Maui Jim

SOCIAL STRATEGY | CONTENT CREATION | CHANNEL MANAGEMENT | AMBASSADOR PROGRAM | REPORTING

Problem

Maui Jim has a dedicated and loyal following, but their demographic sweet spot was aging. They tasks us to reach a younger audience and more strategically leverage their social channels, to highlight their premium product offering. 

Solution

In-Feed & Stories: Designed and developed engaging content in a variety of formats. This includes beautiful photography, engaging videos, interactive educational series, and improved Instagram and Facebook Story formats. 

Instagram Guides: Developed Guides pairing top selling styles with activities that our audiences are most interested in. This increases website traffic and purchase consideration of Maui Jim eyewear, for personal use or friend/family gifting. 

Face Filters: Created filters and lenses to provide our audience with highly shareable content during key brand moments throughout the year. 

Ambassadors: Manager high-level ambassador/partner relationships, facilitate and direct content creation for personal and owned channels - increasing consideration in priority styles and boosting the reach of our content. 

GIPHY: Created GIPHY stickers available on Instagram to increase the shareability of content from tentpole moments. 

2021 Results (Page Likes + Post Engagement KPIs)

Overall Results

• 52,278,189 Total Reach

• 81,192,367 Impressions

• 976,694 Post Engagements 

• 25,269 New Followers